Evaluative meaning
Language is rich with evaluative meaning. Why do we say of someone who is very late that they are 'horribly', 'terribly' or 'pretty' late? My view is natural language constantly multitasks, combining objective and subjective information, mixing denotation and connotation. This allows us to efficiently use language to convey very rich ideas about the world, including our own inner world. One example of this is what I call the Goldilocks effect, the fact that we tend to use words with negative valence to express extreme things ('Sue is terribly nice') and words with positive valence for milder judgments ('Sue is pretty nice').